Project Overview
Integris Group specializes in solving IoT business problems with integrity with a world class experience and being the premier partner for Sales, Marketing and Digital Transformation solutions.
Context & Challenge
Integris Group began with an investment of $18,000 for a complete brand overhaul including a logo, visual identity, and website and a tight deadline of 4 weeks to launch in conjunction with an online speaking engagement with several industry leaders. The challenge of this project was to create a unique online presence that was able to convey Integirs Group's value and expertise through a client managed CMS solution that would allow them to create news and article posts with ease from anywhere and display this information in a digestible way to it's visitors.
The Process & Insight
I began the project with an in-depth strategy & research meeting that allowed me to collaborate with the Integris team to outline the problems with the current website design and brainstorm solutions. Part of this process included typography pairings, color palette exploration, and imagery curation. We determined that the current Intelligent Solutions brand was not cohesive and often gave clients a mixed presentation. I also held interviews of the sales and marketing team to better understand their sales funnels, goals, and current solutions they were using to overcome these obstacles in order to refine each and every aspect of their solutions.
The Solution
After the research & strategy session, we determined that a logo redesign, brand update, and website overhaul would help overcome all their current setbacks and problems from expanding their market share and help to differentiate their unique offerings from new competitors. We decided to create a new color palette that utilized orange and grey tones and switched from illustrations to live photography to better relate to visitors. Furthermore, I redesigned the site on the webflow platform and created a custom CMS (Content Management Suite) to help their sales & marketing team update their website with new case studies, images, and blog entries.
“Our client engagement doubled with the new blog and advanced category system.”
The Results
After fully implementing the brand strategy and launching the new website Integris Group has:
- Increased conversion rates of new visitors by 23%
- User Experience satisfaction increased by 150%
- Sales increase globally by 14%
- Social Media and blog engagement increased by 265%
