Maintenance System App (msapp) is an IoT company looking to provide industrial maintenance as a service for engineering industries. As the first software to standardize Industrial Maintenance as a Service, they were looking to rebrand and update their website to establish themselves as the premier imaas company.
Context & Challenge
Maintenance Service App began with an investment of $18,000 for a new logo, brand strategy, and responsive website design to help promote their imaas platform and increase adoption rate among it's targeted industries. With a project timeline scheduled to take roughly for 4-6 weeks to launch, my goal was to create a streamlined experience by redesigning the entire website to help vendors understand the key aspects of the imaas platform and convey the value it brings. I was also taksk to create a demo request signup form in order to reduce the friction for possible vendors to try the msapp platform.
The Process & Insight
I began the project with an in-depth strategy & research meeting that allowed me to collaborate with the msapp team to outline the problems with the current website design and brainstorm solutions. Part of this process included typography pairings, color palette exploration, and imagery curation. We determined that the current brand was not cohesive and often gave clients a mixed presentation. I also held interviews with the engineering team to better understand the platforms selling points and refine the current solutions they were using to overcome design obstacles.
After the research & strategy session, we determined that a logo redesign, brand update, and website overhaul would help overcome all their current setbacks and problems to cement msapp as the first to market and most reliable imaas solution for industrial maintenance. We decided to create a new color palette that utilized blue and red tones and switched from illustrations to live photography to better convey the platform to visitors. Furthermore, I redesigned the site on the webflow platform and created a custom CMS (Content Management Suite) to help their sales & marketing team update their website with new case studies, images, and blog entries.
“Our convert rate doubled once we launched our new website and marketing campaign. We couldn't be any happier with the results.”
After fully implementing the brand strategy and launching the new website Maintenance Service App has:
- Platform adoption rate by nearly 67%
- User Experience satisfaction increased by 200%
- Sales increase globally by 23%
- Blog engagement increased by 165%